Practical Output: 003 Finished Project Narrated Video Harvard References A.Harrington (N.D) The Last of Us: Part 2 Hostile Territory – Fresnel Office Alex Harrington Environmental Artist Art Station [Downloaded Images] https://alexharrington.artstation.com/projects/PooaXZ [Accessed 04/05/2026] EIL (N.D) Jonathan Wateridge. Escape Into Life. https://www.escapeintolife.com/painting/jonathan-wateridge/ [Accessed 09/052026] Garrigan (2021) Postindustrial Wilderness. Orion Nature and Culture. https://orionmagazine.org/article/postindustrial-wilderness/ [Accessed 04/05/2026]
Category: Major Project
Major Project 002: Development Log.
Major Project 002: Development Log Research and Context Post Industrial Wilderness During this project, my main inspiration is in the exploration of “Post Industrial Wilderness”. A term used to describe old and abandoned industrial scenes, and the relationship between the ruined and the reclaimed. It is one that details the re-growth of nature, mixed with evidence of urban life. This led me to learn about Jesse Oak Taylor PhD, an English Professor who inspired me to focus on The Anthropocene and its byproducts in nature. J.Oak states: “My research focuses on industrialization and empire in the nineteenth century and their relevance for tracing the emergence of the Anthropocene, a proposed designation within the Geologic Time Scale (GTS) acknowledging human disruption of the Earth System.” I want to make a short film that uses poetry, and impactful animated typography to explore the themes of human disruption, post industrial wilderness, and the environmental impact of people. Post Industrial Style Scenery In Holme On Spalding Moore Photographed By Me. Michael Garrigan, author and poet, has a deeply moving article on Post Industrial Wilderness. He details his journey of a walk, in which he talks on the concept of our disregard for the environment. He writes: “It is easy to fetishize untouched wilderness—distant places where we might connect with something sublime, something larger than ourselves. But while we turn our gaze away, we ignore what we stand on until, inevitably, attention is drawn to what we already have. M. Garrigan (2021) I found this description to be beautiful and poetic, and I wanted to bring awareness to this issue with impactful typography in my video, while showing the prettiness of nature and things being left alone. Entrance To All Saints Church Showing Weathering On Wood. Photographed By Me. Poetry Videos I was also inspired by a short film called “Does That Make Me A Woman?”, written by poet Bec Evans. “Evans captures the harshness of feminine expectations, and the lasting imprint of outdated gender roles and stereotypes. Working with a crew made up of predominantly women, the piece was developed as part of a 360 degree campaign, partnering with charity organization Women & Health.” Nowness (2024) It can be seen that my project register and format has a place in addressing social issues, and even in advertising campaigns for charities, and therefore the demographic will be targeted towards environmentalists and poetry lovers. Conceptual Development One of my inspirations for the visuals of this project includes Naughty Dog’s game, The Last Of Us. I was also interested in the sets of the live action series also. 3D Renders Created By Naughty Dog Team Member Alex Harrington And Team All Saints Church Yard Photographed By Me. Ivy Growing Around Metal Bars Photographed By Me. Ivy Growing Around Old Tree Photographed By Me. T.Hogg (2025) DNEG Reconstructs a Nature-Reclaimed Seattle for ‘The Last of Us’ Season 2 Johnathan Wateridge Another inspiration in the conceptual development of my project includes my favourite artist, Jonathan Warteridge. The paintings that captivate me the most are of his “crash series”, detailed by Alice de Roquemaurel of Christie’s: “Jungle Scene with Plane Wreck presents us with a dramatic image of an apocalyptic world. Painted in 2007, the mesmerising work is the last of his seven critically acclaimed theatrical and large-scale ‘crash series’ which depict crashed planes and ships rusting away in fictional landscapes.” A.Roquemaurel (2012) Painter Jonathan Wateridge’s. “Crash series” includes him using materials to make tiny dioramas that he paints. He describes his work as: “Fiction, fabrication, role-play, identity, genre and the idea of ‘construction’ within an image, on both a symbolic and material level,” (J. Wateridge quoted in P. Ellis (ed.), Newspeak: British Art Now, exh. cat., Saatchi Gallery, London 2009-2010) I kept revisiting the notion of wanting to use construction via my hand written typography, to scan it in, rearrange it, animate it, to communicate an important message using visuals. Experimenting and Prototyping I experimented with graphite pencil and felt tip on card to have as much texture as possible in the type to give it a rough, rugged, apocalyptic type feel. The entire process was very time consuming as I wrote the poem in a block by hand. I then took photos, opened them in illustrator, traced the images and expanded them, before deleting artifacts and all the shapes inside letters with holes. I had to start figuring out the best way to group the text, and then moved it around to how I wanted it for the video. Effects During practicing animation, I tried a lot of different effects in after effects, many of which I couldn’t get to function how I wanted during the beginning stages of my project. I had to learn about using adjustment layers to apply effects to, and then linking that animation, effect, or transition to the background shot, and adjusting the keyframes on these to make them work. For feedback I asked my mum and my friend to look at the video. My mum said that some of the scenes were going too fast and she couldn’t read the type, so I had to slow a lot of them down, and enlarge the text before really getting into making the video properly. My friend gave me lots of helpful feedback, including suggesting adding a drop shadow to some of the type to help with the lack of contrast against black type and green backgrounds. Informed Design Decisions and Direction “In the realm of UI/UX design, prioritizing accessibility is crucial. Among the many aspects of accessibility, text, and font significantly contribute to inclusive design.” Silu (2024) Font and Accessibility. Medium It was important to make the typography a decent size so that it can be read more easily after the final render. I also planned to do a voice over to help make the design more accessible. In addition to this, I wanted to limit any sort of extreme… Continue reading Major Project 002: Development Log.
001 Presentation Of Proposal
001: Presentation Of Proposal Task 1 Dan Brady (2017) Medium. Jamie Read God Save The Queen. One design from the post war period which evidences design for good and societal impact includes the God save the queen single cover for the iconic punk band, The Sex Pistols. It is considered by some to be “the most iconic punk image of all time” designed by Jamie Reid; a graphic designer who broke the “notions of order and polish in design.” Benjamin Hiorns (2025) Designed in 1977 this piece was made: “during the height of the punk music scene and in the year of the Queen’s silver jubilee, making it a very topical and controversial piece.” The iconic image of the queen, here, taking a backseat in her own likeness, behind typography reminiscent of the torn newspaper of a ransom note. This, combined with the visual notion of “The tearing away of the Queen’s features” , is highly symbolic. It is holding conservatism hostage and presenting a new idea, that “the monarchy should be abolished”. It was the rise of anarchy. Dan Brady (2017) Jamie Reid, famed for his iconoclastic approach in design as a self proclaimed anarchist, used a technique that is Collage’s rebellious cousin; Decollage; a process that involves tearing away at photos, in a messy protest that can create something gritty, and entirely new. His art helped define the aesthetic of the Punk movement and had a profound effect on society, with the Labour MP Marcus Lipton saying: “if pop music is going to be used to destroy our established institutions, then it ought to be destroyed first”. Artnet (N.D.) His designs were revolutionary, (literally), and “Jamie Reid’s artwork visually defined an era, frightened a government and changed the face of design – 30 years on he is just as influential and controversial. Few people have ever faced imprisonment in the name of graphic design. Jamie Reid is a notable exception.” Kenn Taylor (2010) Task 2 The contemporary influential graphic design example I have chosen is the Stabilo Boss campaign: Highlight the remarkable: “This professional campaign titled ‘Highlight the Remarkable – Lise, Highlight the Remarkable…’ was published in Germany in April, 2018. It was created for the brand: Stabilo Boss, by ad agency: DDB.” Adsoftheworld (N.D.) This was a campaign to advertise highlighter pens, and it depicts three minimalist posters that use a Swiss design, a single swipe of fluorescent yellow, simple photographs, whitespace, and type to literally highlight some of History’s most remarkable women, who were uncredited and overshadowed by their husbands and male co-workers. British Design and Art Direction states: “the yellow stroke of the Stabilo Boss highlights three women: NASA mathematician Katherine Johnson, US First Lady Edith Wilson and Austrian-Swedish physicist Lise Meitner. We don’t highlight them in texts, but in historic, black-and-white photos, where men are in forefront or center of the visual” D&AD (2017) It could be argued that the campaign uses virtue signaling to profit off of women’s achievements to sell pens; Or it could be regarded as a widely successful campaign that drew attention to women flying under the radar in History, as well as honoring them by giving them that moment in the spotlight which they so deserved, and didn’t get to have. Lise Meitner, discoverer of nuclear fission, whose male partner was awarded the nobel prize. Katherine Johnson, the Nasa mathematician responsible for the calculations resulting in Apollo 11’s safe return to earth. Edith Wilson, The First Lady who assumed her husband’s presidential responsibilities after he was paralyzed by a stroke. Task 3 In this collaborative workshop I worked with my classmate Kate to look at the tag line “more green time less screen time”, and used it to come up with our own campaign slogan called “Stroll Don’t Scroll, which is a campaign which intends to encourage positive social change through offering an alternative to scrolling on social media through dreamy visuals and the peaceful nostalgia of nature and time outside. Our demographic aims to target working individuals aged between 30-49, who spent a lot of time using computers in their daily life or jobs. The campaign will use visual mediums such as social media posters and videos woven into people’s for you pages on tiktok, instagram reels, and youtube shorts, to cause positive disruption at the source. This is with the aim to therefore change users’ perception of peace, without shaming and criticising, but instead romanticizing the positive alternative of spending time outside, playing on childhood nostalgia. We collaborated on a Figjam board, (which can be found embedded above). In this board, we collated our aims for our campaign, the slogan, our justifications, competitor research and statistical research, as well as our chosen demographic, and a stylized mood board for the tone and aesthetic of our campaign “Stroll Don’t Scroll”. Source Magazine (2018) R.S.P.H Campaign Poster. I did some competitor research and looked at the R.S.P.H’s Scroll Free September, which shows a poster using illustrative posters such as a smashed phone symbolising breaking free from being addicted to social media. This campaign encourages people to partake in a challenge which involves not scrolling on their phone through the month of September, similar to the concept of “Movember” which raises awareness for men’s health issues, and “Sober October” to raise funds for Mcmillan. Heineken (N.D) Social Off Socials. Rough Sketches We also did some rough sketches of potential ideas that could be used to create a logo for our campaign, and came up with some iconography which could be utilised later on, such as stairs to symbolise physical activity and walking, and Kate drew some logos using legs to replace the two letter “L’s”, as well as providing some potentially retro options to work with. My Sketches Kate’s Sketches We also had the idea to have a split poster showing contrasting imagery of stress vs nature, which lead to Kate creating a rough draft… Continue reading 001 Presentation Of Proposal