UI Principles To Be Applied To The Design

Design Laws

Due to my target audience being mostly middle-older aged men, the interface should be simple, and easy to use, with a reliance on standardised UI design that is recognisable in functionality. 

According to Open Replay on Jacob’s Law for UI,  “Users anticipate an interface to adhere to established conventions”
“Users generally anticipate new interfaces to adhere to the same standards and patterns as other interfaces they are accustomed to.”

The usability of both the website and the app should have an element of fun to it, to make the UX pleasant and memorable.

[Image: Jakob’s Law. Batri, A. Medium.com]

How Will My Design Acquire Feedback?

  • Surveys on the app/website- Widget. 
  • Paying attention to comments on the website 
  • Customer Service Features – Problem solving, and developing functions that don’t work
  • Talking to stakeholders to get their feedback on the website/app

[Krasovskaya, (2023) D. UX Tweak ]

Stakeholders UI

The stakeholder interface should be different from what users will see, as stakeholders will want to view certain data on website and app usage, in order to be able to pander to customer needs, such as what they feel is missing, and what they want to see, e.g media. 

Call to Action

1.)Decide which menu items to add based off of user research

2.) Design the IA with a flow diagram to test how it works

3.)Get feedback on the IA and reiterate design

4.)Design wireframes for UI using design principles 

Harvard References

Batri, A. (2022) Jakobs Law for UX design. Available Online:https://arpit-batri.medium.com/jakobs-law-in-ux-design-dc88554a024b [Accessed 08/03/2024]
Etegbeke, J (2023) Fundamentals of User Interface (UI) Design. [Blog post]  Available Online:https://blog.openreplay.com/fundamentals-of-ui-design/#:~:text=Principles%20of%20UI%20Design&text=Contrast%3A%20Creating%20visual%20contrast%20between,visually%20consistent%20and%20organized%20interface. [Accessed 08/032024]
Krasovskaya, D. (2023) UX Tweak. User Feedback Examples. Available Online: https://www.uxtweak.com/user-feedback/examples/  [Accessed 08/03/2024]