Defining The UX

The Festival Summary

The Tool Shed Is a  Bonsai festival which aims to raise awareness about the harmful effects of Global Warming and Deforestation, through a two night festival which allows for camping, and other festival events such as demonstrations, a market, competitions, taster sessions, star gazing, environment talks, and guided walks. Tool Shed aims to use this festival to help the global crisis of global warming by donating the profits of the festival to charities that work to protect the environment.

Problem Space and Usability Goals

 Based on my own user research,the demographic for this type of festival is predominantly males of an older generation, which means some may lack computer experience. 

According to Educative, there are six main usability goals in interactive design: 

  • Easy to use – So the demographic can get their needs met easily.
  • Easy to learn- So the accessibility issue of age and computer illiteracy isn’t a problem.
  • Effective to use- Procures good results (e.g. able to purchase tickets, download event schedule and location. 
  • Efficient to use- Does what the app/website is supposed to do, without UX difficulties.
  • Good utility- The user should be able to get everything they need out of the Tool Shed Bonsai Festival website and app, and not run into obstructions, such as missing information.
  • Memorability- The UI and UX of the website and app should not only encourage people to get interested, but also be a fun and memorable UX.

[Image: Educative. Usability Goals]

The Difference Between the Website and App

The Website should work as an advertisement to navigate Users to download the App, and purchase tickets to the event, as well as introducing the topic, and solving user questions, such as what the User can expect from the event.

The App should feel like a security item in which to store the tickets, and to hold all the information you might need at the Festival, in the convenience of a pocket or a handbag.

Harvard References

Alvan, A. (N.D) What are usability goals in interactive design? Available online: https://www.educative.io/answers/what-are-usability-goals-in-interactive-design [Accessed 07/03/2024]