Online Video Advertising
In this section I will be creating two social media video advertisements that represent the Influent Hull brand, and discussing their features.
In this “Instagram Reel”, I decided to use bigger, lighter text for the typography and the logo, which I brought in from illustrator, over into after effects, because it was easier to see over a video, than it is just static with a dark font. I used royalty free footage to create a high fashion style video which would inspire people to want to be styled by Influent Hull, with fashion house music, which fades out at the end to make it same less abrupt in ending, and make a static ending section which would have a link on that button which says “find out more”, which would take you through to the Influent Website.
The aim of this video was to highlight Influents colour analysis service, through the use of content in a high fashion style, but also with a lot of different colours, to catch people’s attention aesthetically, and intrigue them about their own colour palette. The end of the video also contains a button which would link through to Influent’s services page, taking them to a section about colour analysis. It follows the style and of the banner I did for colour analysis, and I used that same fabric image to create a small banner at the bottom of the last frame, as well as the same colour scheme of pink and dark text.
Harvard References
Anna Nekrashevich (N.D.) Person looking at a color palette [Pexels Video Download] https://www.pexels.com/video/person-looking-at-color-palettes-7551965/ [Accessed 21/12/2024]
Ben Scott (2020) woman in black and white long sleeve dress https://unsplash.com/photos/woman-in-black-and-white-long-sleeve-dress-bCnM5P0gcpY [Photograph] [Accessed 21/12/2024]
cottonbro studio (N.D.) A woman in long sleeves sweatshirt posing for the camera [Pexels Video Download] https://www.pexels.com/video/a-woman-in-long-sleeves-sweatshirt-posing-for-the-camera-in-a-photo-shoot-3888253/ [Accessed 21/12/2024]
cottonbro studio (N.D.) A woman in a suit and top standing in front of a building. [Pexels Video Download] https://www.pexels.com/video/a-woman-in-a-suit-and-top-standing-in-front-of-a-building-4937260/ [Accessed 21/12/2024]
cottonbro studio (N.D.) A woman doing turns and poses for a photo shoot. [Pexels Video Download] https://www.pexels.com/video/a-woman-doing-turns-and-poses-for-a-photo-shoot-3403327/ [Accessed 21/12/2024]
cottonbro studio (N.D.) Beautiful woman behind a red see through fabric. [Pexels Video Download] https://www.pexels.com/video/beautiful-woman-behind-red-see-through-fabric-8733248/ [Accessed 21/12/2024]
Ekaterina Grosheva (2021) Multi coloured striped textile on brown wooden table photo [Photograph] https://unsplash.com/photos/multi-colored-striped-textile-on-brown-wooden-table-wcdHwuFJfn4 [Accessed 20/12/2024]
KoolShooters (N.D.) A woman holding a super 8 video recorder. [Pexels Video Download] https://www.pexels.com/video/a-woman-holding-a-super-8-video-recorder-7346384/ [Accessed 21/12/2024]
Mart Production (N.D.) A Person Modeling Orange Clothes. [Pexels Video Download] https://www.pexels.com/video/a-person-modeling-orange-clothes-8798366/ [Accessed 21/12/2024]
Mart Production (N.D.) Close up of a person placing a flower in a bag. [Pexels Video Download]https://www.pexels.com/video/close-up-of-a-person-placing-a-flower-in-a-bag-8798364/ [Accessed 21/12/2024]
Nver Avetyan (N.D.) R&B Vocals Royalty Free Music. Pixabay [Download] https://pixabay.com/music/search/r%26b/ [Accessed 21/12/2024]
Rockot (N.D.) High End Hustle- Fashion Luxury Disco. Pixabay. [Download] https://pixabay.com/music/upbeat-high-end-hustle-fashion-luxury-disco-253184/ [Accessed 21/12/2024]