Banners
Below I have designed three different styles and sizes of banners for Influent Hull; the reasoning behind this is that the first is catered to the female demographic, the second to the male demographic, and the third is both, in order for the company to be able to reach a wider demographic of customers, and hopefully, receiving a higher click rate and more appointments.
Skyscraper Banner
This banner is catered with the female identifying demographic in mind and features a glamorous picture of a model, in really beautiful and unique clothing; partly this is because models are often portrayed as the height of beauty, and many women want to follow suit with the glamour, and following high fashion; secondly, it is to capture people’s eye, and those who are interested in fashion and models have a higher chance of being interested in something such as style consultancy and colour analysis. This image is to intrigue and inspire, as well as create curiosity about the company, and in turn, receive clicks.
This second banner is catered to the male identifying demographic, and due to the high-end style of the company, the advertising is also catering towards more affluent males, specifically those who work in offices or business, as the picture is of very classy office wear, leather shoes, watches, ties. My reasoning for using this photo is to attract men who might want colour analysis for things such as shirts, and ties, as well as speaking to a consultant about different types of suits, and fabrics.
Thirdly, the rectangle banner is catered to all demographics, as it displays a large amount of pretty rainbow coloured fabrics, intended to catch the eye, and intrigue the ego, leaving people with the question of “i wonder what colours suit me best?”, “have i been wearing the wrong colour palette?”, and hopefully, encouraging people to get in touch and click through to the website and book an appointment.
Harvard References
Ben Scott (2020) Woman in black and white long sleeve dress photo [Photograph] https://unsplash.com/photos/woman-in-black-and-white-long-sleeve-dress-bCnM5P0gcpY [Accessed 20/12/2024]
David Lezcano (2017) Pair of brown leather dress shoes with box photo [Photograph] https://unsplash.com/photos/pair-of-brown-leather-dress-shoes-with-box-NfZiOJzZgcg [Accessed 20/12/2024]
Ekaterina Grosheva (2021) Multi coloured striped textile on brown wooden table photo [Photograph] https://unsplash.com/photos/multi-colored-striped-textile-on-brown-wooden-table-wcdHwuFJfn4 [Accessed 20/12/2024]
Iconify (N.D.) Iconify Design: All popular icon sets, one framework. https://iconify.design/ [Accessed 20/12/2024]