Month: November 2024

Introduction to the chosen non-profit The organisation I have chosen for my project is Rooted In Hull. Their problem statement on the website states: “ Hundreds of years of industrial history including shipping, timber and fishing, left our little piece of Hull derelict and without purpose. The fallout from the ending of such a vibrant industrial city stretches far and wide across time, so much so, that many of us still find ourselves struggling to make ends meet, from one month to the next in these modern times”  (https://rootedinhull.org.uk/our-story/) Slogan and hero banner on home page “We grow people and food” Rooted In Hull (2024) Home-Rooted in Hull. https://rootedinhull.org.uk/ [Accessed 05/11/2024] The organisation makes savvy use of shipping containers, planters and an apiary, to harvest honey, as well as grow,cook, and bake their own food, bringing people together, as a community despite adversity, and financial hardships. Screenshot of one of their slogans, and pictures of one of their shipping containers. Rooted In Hull (2024) Our Story-Rooted In Hull. https://rootedinhull.org.uk/our-story/ [Accessed 05/11/2024] Initial design ideas, Inspiration sources, Target Audience Analysis Figjam Board. I have done a figjam board for my design ideas, inspiration sources, and target audience, please see embedded board below to look at these:  Ethical Design- Colour, And Image I want to create a website that is ethical and sustainable by using a limited palette of colours which use less energy to run. I also want to reduce and optimise the use of lots of large images, with more vector infographics for storytelling , which will also save more energy.  Points to use to reduce the environmental impact of colours in web design. Liam Gorman (2023) Reducing Environmental Impact Of Colour. Sustainable Screen. https://sustainablescreen.org/the-power-of-color-how-color-choices-affect-sustainability-in-digital-design/#:~:text=Darker%20colors%20require%20less%20energy,lead%20to%20lower%20power%20consumption. [Accessed 05/11/2024] Furthermore, during class I was also tasked with evaluating the ethics of Rooted In Hull, in which the Figjam board can be seen below. Objectives for the multi-channel marketing strategy. Key features and functionalities to be included in the new web presence. Harvard References Liam Gorman (2023) Reducing Environmental Impact Of Colour. Sustainable Screen. https://sustainablescreen.org/the-power-of-color-how-color-choices-affect-sustainability-in-digital-design/#:~:text=Darker%20colors%20require%20less%20energy,lead%20to%20lower%20power%20consumption. [Accessed 05/11/2024] Rooted In Hull (2024) Home-Rooted in Hull. https://rootedinhull.org.uk/ [Accessed 05/11/2024] Rooted In Hull (2024) Our Story-Rooted In Hull. https://rootedinhull.org.uk/our-story/ [Accessed 05/11/2024]