Requirements Gathering and Analysis

User Personas

User Research- Reddit

I asked two Bonsai communities on Reddit: “What features would you wish to see in your user experience with a website/app for a Bonsai tree festival?”  

All Usernames have been changed by me due to GDPR reasons.

UserComment
My Mum Her response was that she would want to see a schedule for all the events and their dates and locations. 
Reddit User: MountBonsai“I would want to see trees most of all!Not just a huge page full of tree pics, but something organised by species or maybe Bonsai class.Scheduling of events, ticketing, award winners, etc would also be great.”
Reddit User: FunkyBonsai“Pics of treesA schedule of events (demonstrations, lectures, workshops, etc.) if anyPics of treesA way to sign up for events, if anyPics of treesA section on the art of Bonsai, history, general practices, etc.Pics of trees”
Reddit User: WillowBonsai“You’ll need a booking, reservations and ticketing. A photo gallery of previous years exhibits. The winners and categories of previous years. I’d use a CMS to make life easy, lmk if you want another dev/de.”
Reddit User RedBonsai“Progress pics of the same tree over the years are super interesting and helpful.”
Reddit User GigaBonsai“Discussion boards and virtual workshops. I don’t know anything about Web design but that’s what I feel like this sub is missing.”

A User suggested that the website should have a Bonsai History page where users can find out a little bit about the history of the art of Bonsai Trees. I think this can help solve the user problem space of “what?”, when it comes to Bonsai. 

Forms and Statistics

Analysis

For the research of the companion app to the website I used Google Forms to create a questionnaire for my classmates to fill out; as well as posting it onto the Bonsai SubReddits on Reddit. As can be seen by the percentages above, that most popular choices for app functionality where: 

  • Schedule of Events 91%
  • Ticket Purchase  83%
  • Bonsai Gallery 83%
  • Ticket Wallet Feature 75%
  • About Us and History of Bonsai 66%

It can be seen that 83% of Users agreed that Ticket Purchase, Schedule of Events, and About us and History, were the most sought after pages for user convenience and functionality. In addition to this, 75% of Users felt that they wanted a Ticket Wallet Feature, Home Page, and Bonsai Gallery for the Companion App. 

Also, 66% of users chose the same preference for colour scheme for the App (Dark and Light Greens with Off-White Background), therefore going forward i think this is the best choice for the UI for the website AND the App to be as aesthetically pleasing to the customers as possible. 

Harvard References

L. Grenier (2022) How To Create A Simple, Accurate User Persona.  [Blog Post] HotJar. 18 August. Available Online: https://www.hotjar.com/blog/user-personas/  [Accessed 26/02/2024]
Reddit (N.D) r/Bonsai Community. Available Online: https://www.reddit.com/r/bonsaicommunity/ [Accessed 08/03/2024]
Reddit (N.D) r/Bonsai. Available online: https://www.reddit.com/r/Bonsai/ [Accessed 08/03/2024]