Design Portfolio In this section of the assignment I will be using a video to showcase my ideas for the “Let’s Grow Together” marketing campaign for Rooted In Hull, as well as presenting my portfolio of marketing campaign designs, typographical standards for Rooted, prototyping in figma, and packaging designs, as well as posters and a billboard. https://youtu.be/ZHfcB8bafss Figma Prototyping https://www.youtube.com/embed/rgkx5rQfQpg Here is the prototyping on Figma for the Bee Keeping page, which has an interactive link with hover over effects to take people over to the honey page, and vector graphics in between text to try and keep people engaged when reading about Bee Keeping at Rooted. These interactive pages also include a “what people think about us”, scrollable quotes section so that people can get a sense of people’s opinions and experiences with and about Rooted In Hull, hopefully encouraging them to get involved themselves. This also leads into the page articles which I decided to place on each page to help with SEO on Google, as I had originally decided to remove it to be more environmentally conscious, but decided exposure was a necessary trade off for Rooted. https://youtube.com/embed/pErJB92d8-w?feature=share The pages have a functioning cart icon which takes users to their cart after adding a honey item to their basket, and a checkout page, which thanks them and encourages them to subscribe to the mailing list, for responsive multi-channel marketing. In addition to this, the donation page features a card style with icons, so that people can see the different donation options, ranging from, single donation, monthly, in memory, and fundraising, in case people want to do a fundraising campaign for Rooted In Hull. When clicking an option, it offers you increments of donation amounts, as well as a custom donation amount for larger donations, and leads users to a thank you page after payment, and encouragement to join the mailing list. Physical Marketing I used a mockup file from Mr Mockup to create a realistic looking back-lighted poster that could be placed all around Hull City Centre, to introduce people to Rooted In Hull, and create a bit of curiosity in people too; the poster has a QR code which would lead to the website’s “About Us” page, making it easy for people to get their phones out and access the information. This poster uses three honeycomb shapes to highlight the main features of Rooted, which are Food, Art and Wellbeing. The poster also has a dripping sort of hierarchy which is conceptual to the dripping honey theme, and creates a downward flow of reading which leads to the QR code. I also created a billboard mock up which has the potential to introduce a lot of people driving past it to Rooted In Hull, and it features the bold title of the hashtag campaign, #igrew, to get people curious and interested, and look it up on their phones when they get home, and maybe even post a video the the campaign themselves about their own personal journeys, thus discovering Rooted, and also getting involved. The billboard also has a large QR code in case people are stuck in traffic and want to have a quick look at it, or take a photograph to visit the main website later. Social Media Marketing I made a poster that can be used on social media such as instagram, facebook, and twitter, to bring awareness to Rooted In Hull. The posts would also be using the #yougrew in the captions, as well as typing a little bit about it underneath each post, to inform people about the campaign, and to get them to participate, as well as posting a link to the website’s home page. The poster uses honeycombs to highlight the fundamentals of Rooted; food, creativity and wellbeing, and is similar to the physical posters except the differences of the social media posters are that they are in RGB format for the web, and the physical posters use CMYK for printing. Above is a facebook post that could be used as an advertisement for Rooted In Hull. It features the logo, a picture of Rooted In Hull to give people a bit of an idea of what the sight might look like, and has a little box of text to the left, which tells people in a quick and summative way what Rooted In Hull is and what they do, and to come along to join in one of the social events. The post would have a link to the website in the description so people could click on it to follow it to the website and find out more. The post also encourages people to follow along for further longer term engagement and more followers. https://youtube.com/embed/HxtqccDy_nA?feature=share I created a mock tiktok video which could be used to promote the features of Rooted In Hull; due to my limited skill set with this software which has recently been introduced to be (after effects), i am still getting to grips with it, and i did the best i could for this portion of the assignment. The first part of the video has some minor animations such as the varying transparency of the honeycombs to create something that feels a little less static, as well as moving typography and logo, in order to make the video have a hook which is interesting and fun to watch. I also used white typography instead of the usual brown colour because dark colours over video clips are especially difficult to see, so the white is for accessibility reasons. I wanted to create something that showcases the fun parts of Rooted In Hull and encourage people to come along to the social events, and join in. https://youtube.com/embed/Z6WeFhpFuLo?feature=share I used Adobe Express to create an instagram reel for my campaign, which has a relaxed style which talks directly to the users, inviting them to come along and get creative, learn to cook, and uses the campaign slogan “Let’s Grow Together”. The video also features… Continue reading Design Portfolio Rooted In Hull