For these next designs i created something that is much more informal and fun, that would give off the effect of approachability that the smaller businesses have with their logos, in order to create a look that encourages people to not feel intimidated by the seriousness of the logo, therefore resulting in the company being able to cater for less formal sessions such as families who have bought sessions as a fun bonding activity e.g. mother, grandmother and granddaughter (as is common in this sector), as well as those who are feeling unconfident about their wardrobe, and colour palette. 

One of the common feedback quotes on the smaller business websites is the clients feeling like they have “known the consultant forever” within minutes of meeting them; I want this logo to convey the warmth and personal relationship of a smaller business, with the logo having colour and personality in a similar way. I also wanted to convey old school hollywood glamour with the mannequin outline, as well as the use of feathers.