Digital Marketing

SEO

According to Search Engine Land, SEO can be described as “SEO stands for

“search engine optimization.” It is the process of improving your website to increase visitors from Google, Microsoft Bing and other search engines, whenever people search for:

Products you sell.
Services you provide.
Information on topics in which you have expertise or experience.”

It also claims that the better your page visibility when being searched, the more likely you are to gain organic visits from users. As well as this, websites should be optimised for people AND search engines.

A Helpful Guide To SEO For Users And Search Engines

(Danny Goodwin (2024) What Is Seo- Search Engine Optimization? Search Engine Land. (N.D) https://searchengineland.com/guide/what-is-seo [Accessed 04/11/2024])

As well as these statistics on the organic reach of SEO, stating,

“SEO is a critical marketing channel.

Organic search delivers 53% of all website traffic, according to a 2019 BrightEdge study.
More than 8.5 billion searches happen every day on Google Search and Google owns 91% of the global search engine market.”

(https://searchengineland.com/guide/what-is-seo)

Therefore it can be seen that optimising a Non-Profit website in this way, increases their click rate, and exposure/discoverability, e.g. things such as posting Youtube Videos, Instagram Reels, or CapCuts to TikTok, which can increase the reach of the charity through SERP (Search Engine Results Pages)

Social Media Strategies And Campaigns

According to ColorWhistle:

“Graphic design is the most powerful art that has breathed fresh life into digital marketing. This modern form of art has added a contemporary flair to the advertisement profile of every company. It also acts as one of the key components to build brand awareness and influence the customer’s decision-making process.”

(https://colorwhistle.com/graphic-design-importance-in-digital-marketing/)

Some effective marketing strategies include the use of graphic design via strong branding, use of colour, videos, typography, infographics and interactive storytelling, to post campaigns to social media to advertise and spread awareness for a narrative or goal (a campaign), to raise awareness and engagement.

Mental Health Awareness Week: Nature Theme 2021
Ellipsis (2024) The 10+ Best Charity Campaigns In 2021: Overview. https://www.wpcharitable.com/charity-campaigns/ [Accessed 04/11/2024]

Black Lives Matter: Extremely Famous And Important Campaign Showing Impact Of Web Visuals

Ellipsis (2024) The 10+ Best Charity Campaigns In 2021: Overview. https://www.wpcharitable.com/charity-campaigns/ [Accessed 04/11/2024]

User Engagement Propelled Marketing

A second form of the use of social media marketing includes that of encouraging the individual user to spread a message or story via hashtags, video or dance challenges, and other challenges such as the Ice Bucket Challenge for ALS.

Infographics Step By Step For User Participation In The Ice Bucket Challenge

(The ALS Association (N.D) The ALS Ice Bucket Challenge: 10th Anniversary. https://www.als.org/ibc [Accessed 04/11/2024])

The chosen Non-Profit for my project can benefit from using this kind of visual web marketing to tell a story, and drive traffic through images and videos, as well as physical campaigns like the ice bucket challenge to gain traction to the website and cause.

Email Marketing For Nonprofits

Non-Profits could use softwares such as MailChimp, to design email campaigns, and offer a way to update, advertise, invite, thank, and inform their user base to upcoming events and campaigns, and for giving donations, or showing interest in certain campaigns.

It can also be helpful for Non-Profits to use multi channel-marketing to make emails more personally tailored to people’s interests by being sent out when a user interacts with certain pages or buttons.

Brilliant Email Which Evokes Strong Feelings And Emotion With Call To Action Button

CampainMonitorByMarigold (2024) Nonprofit Email Marketing: The Ultimate Guide To Email Marketing For Nonprofits. https://www.campaignmonitor.com/resources/guides/ultimate-guide-email-marketing-nonprofits/ [Accessed 04/11/2024]

Email Giving Thanks To User-Showing Versatility Of Uses For Email Marketing

According to Campaign Monitor By Marigold, email marketing can help monitor performance and improve engagement, as well as observe click through rates

“An open rate measures the amount of supporters that opened your email. This metric will give you insights into the quality of your subject lines, if you’re sending too many emails, or if your content is appropriate for your subscribers.”

(https://www.campaignmonitor.com/resources/guides/ultimate-guide-email-marketing-nonprofits/)

Harvard References

ColourWhistle (2024) Importance Of Graphic Design In Digital Marketing. ColorWhistle. https://colorwhistle.com/graphic-design-importance-in-digital-marketing/ [Accessed 04/11/2024]

Danny Goodwin (2024) What Is Seo- Search Engine Optimization? Search Engine Land. (N.D) https://searchengineland.com/guide/what-is-seo [Accessed 04/11/2024]

Ellipsis (2024) The 10+ Best Charity Campaigns In 2021: Overview. https://www.wpcharitable.com/charity-campaigns/ [Accessed 04/11/2024]

The ALS Association (N.D) The ALS Ice Bucket Challenge: 10th Anniversary. https://www.als.org/ibc [Accessed 04/11/2024]