How Has The Web Helped Non-Profit Organisations?
In this section, i will discuss features of the web, their features, and how they have helped Non-Profit Organisations in their causes and aims.
New Ideas
An article from Personify Wild Apricot which references some of their favourite non profit organization websites, states that the web allows for things such as “clear storytelling, strong visuals and graphics, quick loading , seamless UX, mobile friendly, accessibility, clear calls to action, streamlined donation pages, and social media links, are all ways in which the web has been progressive towards the agenda of non profit organisations; in embracing new developments in the web to allow for better communication with users. (Tatiana Monrad https://www.wildapricot.com/blog/best-nonprofit-websites)
Good Example Of Use Of Colour/Image And Branding For Storytelling
Tatiana Monrad (2024) The 50 Best Nonprofit Websites. Personify Wild Apricot (https://www.wildapricot.com/blog/best-nonprofit-websites) [Accessed 15/10/2024]
New Creative Ways To Solve Problems
YKT also has a page for appeals and donations, which allow people to donate directly over the web, as opposed to sending physical cash donations. This section of the website displays all their different appeals using a card style layout which is easily navigable, and allows for people to choose, through text and images, which campaign they want to donate to.
The page also has links to socials in which people can keep up to date with YWT in real time, advertising campaigns, events, and planning appeals.
Image Of Eye-catching Call to Action Button, As Well As Links To Socials
Yorkshire Wildlife Trust (n.d.) Appeals. https://www.ywt.org.uk/appeals/staveley-nature-reserve-appeal [Accessed 06/10/2024]
Video Screen Shot Of Card Style Campaigns And Donations Page- Uploaded To My YouTube And Recorded By Me.
Yorkshire Wildlife Trust (n.d.) Appeals. https://www.ywt.org.uk/appeals/staveley-nature-reserve-appeal [Accessed 06/10/2024]
How Have They Changed Due To The Web?
Visibility And Awareness: One non-profit which is interesting is called the Yorkshire Wildlife Trust; they have a website with lots of useful information; due to convenience of the web, it is easy to find out their goals, and mission statement on their “about us” section of the website.
Screen Shot Showing How Website Provides A Readily Accessible Volume Of Information For Users
Yorkshire Wildlife Trust (n.d.) What We Do. https://www.ywt.org.uk/what-we-do [Accessed 06/10/2024]
According to Forbes, there are 5.35 billion people using the web, which is around 66% of the earth’s population. Organisations using the web have access to this populace which is very helpful to their causes (raising awareness, funds, and volunteering).
(Lexie Pelchen
Examples Of How They Use The Web To Help Their Cause.
Event Lists: Yorkshire Wildlife trust uses the web to help their cause by providing an Event Guide, which shows all the upcoming events, the areas in which they are taking place, and also has a widget at the side which allows for information to be entered in order to narrow down, or isolate a specific event, location, time, or date.
Image Showing The Events Interface With Input Section On Left To Make It Easier For Users To Get Involved
Yorkshire Wildlife Trust (n.d.) Events. https://www.ywt.org.uk/events [Accessed 06/10/2024]
Marketing Campaigns
The web also allows for wide spread marketing campaigns to access a huge amount of people. One such example is Unicef’s “Likes don’t save lives” campaign, with Medium stating
“The campaign took advantage of the power of the digital world and became an international viral success for the benefit of children.” (https://medium.com/@lindsayelsen6/likes-don-t-save-lives-social-media-impact-6a81e9750907)
It made brilliant use of social media and used this slogan to bring to people’s attention the ineffectiveness of likes overall to fundraising. This is one example of the web effectively changing the output of a non profit organisation for the better.
Screen Shot Of Unicef’s Impactful And Shocking Social Media Campaign
Medium (2016) Likes Don’t Save Lives-Social Media Impact. https://medium.com/@lindsayelsen6/likes-don-t-save-lives-social-media-impact-6a81e9750907 [Accessed 15/10/2024]
According to Samarpan Infotech, another reason the web is incredibly useful to non-profit organisations, is establishing a foundation of trust and professionalism; one of the ways this can be shown is through a well designed, professional website, which seems crucial when asking for people’s devotion and donations.
(https://www.samarpaninfotech.com/blog/why-nonprofit-need-website/#:~:text=A%20well%2Dmade%20website%20adds,credible%20and%20trustworthy%20to%20visitors.)
Harvard References
Lexie Pelchen (2024) Internet Usage Statistics in 2024. Forbes Home https://www.forbes.com/home-improvement/internet/internet-statistics/#:~:text=There%20are%205.35%20billion%20internet%20users%20worldwide.&text=Out%20of%20the%20nearly%208,the%20internet%2C%20according%20to%20Statista. [Accessed 15/10/2024] |
| Medium (2016) Likes Don’t Save Lives-Social Media Impact. https://medium.com/@lindsayelsen6/likes-don-t-save-lives-social-media-impact-6a81e9750907 [Accessed 15/10/2024] |
| Mitesh Darji (2023) Why Non Profit Organizations Need A Website: Increase Your Reach And Impact. SamarpanInfoTech https://www.samarpaninfotech.com/blog/why-nonprofit-need-website/#:~:text=A%20well%2Dmade%20website%20adds,credible%20and%20trustworthy%20to%20visitors. [Accessed 15/10/2024] |
| Tatiana Monrad (2024) The 50 Best Nonprofit Websites. Personify Wild Apricot (https://www.wildapricot.com/blog/best-nonprofit-websites) [Accessed 15/10/2024] |
Yorkshire Wildlife Trust (n.d.) Appeals. https://www.ywt.org.uk/appeals/staveley-nature-reserve-appeal [Accessed 06/10/2024] |
| Yorkshire Wildlife Trust (n.d.) Events. https://www.ywt.org.uk/events [Accessed 06/10/2024] |
| Yorkshire Wildlife Trust (n.d.) What We Do. https://www.ywt.org.uk/what-we-do [Accessed 06/10/2024] |